is a well – known . , it’s a way for to help their . acts as a and .
First, pay to their ads. They have goals, like brand or sales. set and bid for ad . Then, they hope that the ads will reach the right .
has a large that can ads based on such as user and . This helps get from their ad spend.
Ad on
who for can these ads on their . ‘s which ads are most to the ‘s and its .
When users visit these and view or click on the ads, the gets a share of the ‘s . This is an for to to their sites.
Click – Rates
The click – rate is an . It’s the of users who click on an ad after it. A click – rate can mean more for and .
try to their ad to click – rates. At the same time, is its to show more and ads to users.
Cost – Per – Click and Cost – Per – –
can cost – per – click (CPC) and cost – per – – (CPM) .
In the CPC model, they pay when a user on their ad. In the CPM model, they pay for every times their ad is shown. these and the share to based on their ad .
So, how do you think can their from ?