is a that to their . , it’s a way for to make money by with . has a vast of who want to reach .
One way makes money is . bid on to their or . The the bid, the more their ads will be shown. This a where can , more for . is the of the ads. ‘s that the ads shown are to the ‘s , which makes them more to users.
are also to pay more when they can . For , if an wants to reach a age group or , they may bid .
Cost per Click and Cost per
two main . Cost per click (CPC) means pay when a user on their ad. takes a of this click cost. High – can with CPC ads. For cost per (CPM), pay for every 1,000 times their ad is shown. Some ads might not get many but still CPM.
In some cases, a might have a niche . For , a blog about rare . this niche might agree to a CPM rate to reach these fans.
Ad and
‘s also ad . They where on a an ad is to get the most or views. By ads , such as near or in high – areas of a page, can the of or . On , the of ads is also .
with – tend to have ad . also uses data to ad for , which in turn the .
User Data and
uses user data to ads more . It users’ , , and other data . This to their ideal more . For , a user who has been for shoes might see ads for on – .
This user – data – makes the ads more to , who are then more to in . How can you start using on your ? If you have a , what steps would you take?